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@article{182313,
        author = {Harmeet kaur Matharu and Dr. Girish Kudale},
        title = {A Brief Literature Review on 'Comparative Analysis of Consumer Offers'},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {2},
        pages = {1833-1840},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=182313},
        abstract = {This paper travels through the role of consumer offers in the dynamics of the modern market. Consumer is entitled as the ‘King of the Market’, vesting powers to influence businesses in making strategies comprehending their interest only. Based on existing literature, the change in consumer buying behavior and the factors leading to it has been identified. The study examines various promotional techniques – discounts, bonus packs, scarcity promotions, reward points, free delivery – that drives consumer buying behavior and promotes brand loyalty. A comparative analysis of all the above-mentioned promotional techniques has been done which helps in choosing the right one at the right time ensuring maximum returns. The effectiveness of these consumer offers and its impact on consumer behavior has been a prime focal point in the discussion. The consumer buying behavior has been characterized as occasion-based and offer-based, revealing that various psychological and emotional factors impact decision making. The findings suggest that the relationship between businesses and consumers is mutual; a quid pro quo is needed in order to make it work. As the marketplace is continuously evolving, identifying the right targeted audience and leveraging them in terms of required offers helps in promoting long-term loyalty and ensuring a successful business in a dynamic economic environment.},
        keywords = {Consumer offers, Comparison, Discounts, Bonus packs, Scarcity Promotion, Reward Points, Free Delivery, Sweepstakes, Rebates, Profit making, Online marketing, Offline marketing, Promotion tool, Increase in sales, monetary promotion, non-monetary promotion.},
        month = {July},
        }