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@article{182379,
        author = {Anupama prajapati},
        title = {Impact of digital payment infrastructure on accelerating Quick commerce growth},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {2},
        pages = {1663-1668},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=182379},
        abstract = {This descriptive analysis explores the rapid growth of quick commerce in India, focusing on how digital payment infrastructure has played a crucial role. We will first define quick commerce and digital payments, outlining their current state and how each has grown independently in India. The study then evaluates the direct impact of digital payments on accelerating the growth and adoption of quick commerce services. It will highlight specific ways digital payments facilitate quick commerce, such as enabling seamless transactions, building trust, and improving operational efficiency. Finally, the analysis will also discuss other significant factors influencing quick commerce expansion and the challenges it faces, providing a comprehensive understanding of this evolving market.},
        keywords = {Quick commerce, Digital payment infrastructure},
        month = {July},
        }