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@article{182440, author = {Dr Amrapali Jogdand and Dr Amruta Magar and Ms. Varsha Dandge}, title = {The Effects of Social Media on Body Image among adolescent girls}, journal = {International Journal of Innovative Research in Technology}, year = {2025}, volume = {12}, number = {2}, pages = {1738-1741}, issn = {2349-6002}, url = {https://ijirt.org/article?manuscript=182440}, abstract = {The rapid growth of social media platforms has significantly influenced how adolescent girls perceive their bodies. This study investigates the impact of social media usage on body image dissatisfaction among adolescent girls aged 14 to 17. Drawing on social comparison theory and objectification theory, the research explores how exposure to idealized images and peer feedback affects self-perception and body esteem. A mixed-methods approach, combining survey data from 200 participants with in-depth interviews, reveals a strong correlation between frequent social media use—especially platforms focused on visual content such as Instagram and Ticktock-and increased body dissatisfaction, low self-esteem, and disordered eating behaviors. The findings highlight the role of unrealistic beauty standards and the reinforcement of appearance-based validation in shaping negative body image. This study underscores the need for media literacy education and supportive interventions aimed at promoting positive body image among adolescents.}, keywords = {Body image, social media, adolescent girls}, month = {July}, }
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