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@article{182642,
        author = {Prof Shrisha.K and Prof Dhanush.K and Prof Sumaiya Banu},
        title = {Sustainable Practices in Modern Business Operations: “Long lasting Success”},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {2},
        pages = {2996-2998},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=182642},
        abstract = {Sustainability is a business necessity, In the digital era where technology is a big part of life were in the sustainability has emerged a critical component of modern business operations like environmental becomes worse, resource shortage and growing stakeholder awareness. This research paper helps to find out practices to minimize environment system, operational efficiency and meet stakeholders’ behavior. By review of recent literature and case studies it identifies key strategies such as green supply chains, challenges faced during implementation, however several obstacles such as high initial Investment, lack of awareness, and regulatory limitations, hinder full scale adoption. 
The findings reveal that sustainability is not only an ethical imperative but also a driver of innovation, cost saving and customer loyalty. It investigates how company showcases on environmental, social and governance principles into daily operations, decision making, and long-term strategies.
This paper concludes with recommendation for business, policy makers and educational institutions to foster a sustainability in commercial operations. The insights offered in this paper serve as a print to achieve the Triple Bottom Line: PEOPLE, PLANET and PROFIT.
Sustainable business models are not just viable but plays an important role for long term corporate success in an evolving global economy. Using secondary research and case studies the study provides insights into how companies can incorporate environmental, social and economic sustainability in their operations.},
        keywords = {Sustainable Practices, Business, Operations, Business Models},
        month = {July},
        }