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@article{182702,
        author = {mamta yadav and Dr Ruchi Gupta},
        title = {An Exploratory Study of FMCG in Rural Market in Prayagraj and Varanasi Districts},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {2},
        pages = {3752-3759},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=182702},
        abstract = {Rural marketing is very wide and various way to understand the rural consumers. The present study analysed on the basis of rural consumer demographic, brand uses, frequency of purchase behaviour, media influence on sources of information, availability of FMCG products, influenced on consumer buying behaviour and consumer satisfaction on selected FMCG products. The data is collected from 160 respondents from villages of Prayagraj and Varanasi  districts which covered under Panchayatiraj, Government of Uttar Pradesh},
        keywords = {FMCG, Rural Market, Hypothesis Testing},
        month = {July},
        }