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@article{182848,
        author = {Dr. Tshering Phuntsho},
        title = {Examining the Influence of Social Media on Employee Performance of Norbuling Rigter College},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {3},
        pages = {49-55},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=182848},
        abstract = {This study explores the extent to which social media usage impacts employee productivity, communication, engagement, and overall performance within the college. In today’s digital era, social media has become a prominent tool for professional and personal communication, influencing workplace dynamics across sectors, including higher education. This research goals to assess the positive and negative consequences of social media on employee performance at Norbuling Rigter College, focusing on areas such as collaboration, knowledge sharing, work-life balance, and potential distractions.
The study employs a quantitative research method approach, incorporating descriptive analysis of data gathered through surveys of employees at the college. Key research objectives include understanding the frequency of social media use during work hours, its impact on communication and teamwork, and its effect on employee morale, satisfaction, and productivity. The study also explores how social media influences employees’ work-life balance. This study concludes that there is a strong relationship between ‘social media contributes to your overall job satisfaction’ and ‘social media helps you achieve a better work-life balance by allowing flexible communication’, and between ‘social media contributes to your overall job satisfaction and social media use improves your communication with colleagues’},
        keywords = {Social media, social capital, employee performance, educational institution},
        month = {July},
        }