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@article{183031,
        author = {Bhargavi Shree G.R and Dr.K.R.Dhanalakshmi},
        title = {A Study on the Influence of YouTube Content Creators on Consumer Satisfaction with Electronic Gadget Purchases},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {3},
        pages = {37-41},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=183031},
        abstract = {The rapid growth of digital media has significantly reshaped consumer decision-making, especially in the purchase of electronic gadgets. Among various platforms, YouTube has emerged as a key influencer in guiding consumer preference through content creators who offer product reviews, tutorials, and unboxing experiences. This study examines the impact of YouTube content creators on consumer satisfaction with electronic gadget purchases. The research focuses on three core dimensions: the effect of YouTube content quality, the credibility of content creators, and the role of viewer engagement. The results show that good-quality videos help people understand products better. A trustworthy YouTube makes customer feel more confident in their purchase. Also, when people engage with the video through likes and comments, they feel more satisfied with what they buy. This study shows that YouTube content creators play a big role in influencing customer satisfaction with electronic gadgets.
Key Words- Content, Customer Satisfaction, Electronic Product, Influence, YouTube},
        keywords = {},
        month = {July},
        }