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@article{183041,
        author = {Ms.Mahalakshmi.B and Dr.S.Chandra Vathana Nila},
        title = {Role of AI chatbots shaping customer engagements and loyalty in ecommerce platforms},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {3},
        pages = {32-36},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=183041},
        abstract = {Artificial Intelligence AI- powered chatbots are transforming the landscape of customer service in e-commerce platforms. These intelligent systems enable real- time, personalized, and interactive communication, enhancing the overall customer experience. This paper explores how AI chatbots contribute to building customer engagement and fostering long-term loyalty. By automating routine queries, offering product recommendations, and maintaining 24/7 availability, chatbots significantly improve user satisfaction and trust. The study also highlights the psychological factors influencing consumer responses to chatbot interaction, including availability& responsiveness, personalization, trust, customer engagement, customer loyalty. The findings suggest that effectively designed AI chatbots not only streamline service efficiency but also act as strategic tools in nurturing deeper customer relationships, thereby enhancing brand loyalty in a competitive digital marketplace.},
        keywords = {Artificial Intelligence, Chatbots, Customer Engagement, Customer loyalty.},
        month = {July},
        }