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@article{183226,
        author = {Dr.P.Maheswari and Mrs.K.Umamaheswari and Mr.C.Selvakkumar and Mrs. R. Brita Molen},
        title = {A Study on the Impact of Fintech Innovations on Traditional Banking Services},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {3},
        pages = {573-574},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=183226},
        abstract = {The rapid growth of Financial Technology (Fintech) has transformed the global financial landscape. Innovative digital solutions, such as mobile banking, peer-to-peer lending, blockchain, and digital wallets, are reshaping customer expectations and challenging the traditional banking model. This study explores the impact of fintech innovations on traditional banking services, with an emphasis on changes in operational processes, customer experience, and market competition. The paper also discusses the opportunities and challenges for traditional banks in adapting to the fintech-driven era.},
        keywords = {},
        month = {August},
        }