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@article{183293,
        author = {Ms. Valentina Kini and Dr.Varsha Ganatra},
        title = {The Influence of Personalization on Customer Satisfaction in Travel Aggregators},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {3},
        pages = {1255-1266},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=183293},
        abstract = {Aim: This study explores the impact of personalization on customer satisfaction in the travel aggregator industry. It aims to analyze how personalized recommendations, tailored services, and user-centric experiences influence customer preferences and enhance overall satisfaction.
Methodology: A survey-based approach will be adopted, collecting data from respondents using a structured questionnaire. The questionnaire will include sections on demographic details, user experiences with travel aggregators, and perceptions of personalization. Hypotheses will be tested using SPSS to establish statistical relationships.
Findings: The study will provide insights into the relationship between personalization and customer satisfaction, highlighting key factors that influence user experiences in the travel aggregator industry. It will help identify the effectiveness of AI-driven recommendations, the role of customized services, and potential challenges associated with personalization.
Originality/Value: This research will contribute to the growing body of knowledge on digital customer experiences by providing empirical evidence of how personalization strategies drive satisfaction in the travel aggregator industry. The findings will underscore the importance of leveraging customer data and AI-driven recommendations to enhance service quality and competitiveness.},
        keywords = {Personalization, Customer Satisfaction, Travel Aggregators, Digital Experience},
        month = {August},
        }