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@article{183537,
        author = {RACHIT BAGAI},
        title = {Launching Low Cost Long Haul Operations},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {3},
        pages = {1901-1918},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=183537},
        abstract = {The existing academic literature is inconclusive about the characteristics and viability of the long-haul low-cost airline business model, whereas several airlines of this type are emerging. While many industries have reached a point of maturation, the airline industry is still evolving to incorporate flexible strategies for business models that adapt to the changing economic environment. New business opportunities have emerged as a result of a variety of internal and external forces and have raised questions about the feasibility of this model in the long run.
This research paper aims to help understand the dynamics of the low cost airline model and study the factors which may make launching this new service possible to implement in the emerging long haul market in India. Increasingly airlines, specially in the South East Asia have experimented and some have even successfully adopted the low-cost model on long haul routes. It would be interesting to understand the differences in their strategy, examining the core differences in styles of functioning and pricing models in comparison to the Full Service Legacy carriers (FSLC). It also assesses, drawing from the experiences of a number of markets, whether the model in itself is likely to be enduring, or whether it is simply a transit way for some airlines to recover their full costs. (1)},
        keywords = {},
        month = {August},
        }