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@article{183542,
        author = {DR. P. JOHN VICTOR},
        title = {RURAL ENTREPRENEURSHIP CHALLENGES AND RISK BEARING},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {3},
        pages = {2487-2491},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=183542},
        abstract = {Entrepreneurship is growing in India and plays an important role in boosting the economy. Indian entrepreneurs help create business strategies and connect with markets to export goods abroad. However, rural entrepreneurs receive little support from the government, especially in terms of money and infrastructure. They often lack training and access to financial resources, which makes it hard for them to improve their lives. These entrepreneurs also struggle without proper business networks and support systems. Most rural entrepreneurs focus on trading but face challenges due to limited ability to handle financial risks. Bank loans are hard to get, and even when available, the amount is often too small. This lack of credit and repayment ability holds back the growth of rural businesses.},
        keywords = {Entrepreneurs, Risk, Marketing, Business, Finance.},
        month = {August},
        }