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@article{183625,
        author = {Sandipan Chakraborty},
        title = {The Automotive Value-Chain: A Data-Driven Strategy for Competitive Advantage},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {3},
        pages = {2264-2267},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=183625},
        abstract = {Automotive manufacturing is undergoing one of its largest structural shifts in decades: electrification, software-defined vehicles, regional reshoring of manufacturing, and the lingering effects of recent supply-chain shocks. To remain competitive, automakers must reconceive their end-to-end value chain — from raw materials and supplier ecosystems through production, distribution, and after-sales — as a strategic asset. This article synthesizes recent industry research and statistics to: (1) define a modern automotive value chain, (2) quantify the benefits of an optimized value chain, (3) identify the major challenges observed in the field, and (4) propose an evidence-based roadmap and tactics to overcome those challenges.},
        keywords = {},
        month = {August},
        }