Copyright © 2026 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

@article{183817,
        author = {DR. SALAU ADEYEMI NURUDEEN and DR TELLA RAHAMON ADENIRAN and Dr. OSAWE Cyril Onyepuemu and Dr. OLADELE Waheed Olatunji},
        title = {Exploring Business Process Re-Engineering as a Response to Organisational Survival Strategy},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {3},
        pages = {4079-4089},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=183817},
        abstract = {This study demystifies the concept of business process reengineering and evaluates its relevance to organizational survival strategies across both public and private sectors, with a specific focus on Sterling Bank Plc. The primary objective is to examine the relationship between business re-engineering and three key strategic approaches: cost leadership, product differentiation, and customer-focused strategies. Employing a survey research design, data were gathered from 121 respondents through the use of a structured questionnaire. The Pearson Product-Moment Correlation (PPMC) analysis revealed a significant relationship between the implementation of business re-engineering and the effectiveness of cost leadership, product differentiation, and customer-focused strategies. Based on these findings, the study recommends that Sterling Bank should enhance its cost leadership and product differentiation strategies while adopting a more customer-centric orientation. These efforts should be integrated within a holistic organizational survival strategy to boost competitiveness and ensure long-term sustainability.},
        keywords = {Business Re-engineering, Organizational Survival, Strategy, Cost Leadership, Customer focused Strategy, and Product Differentiation.},
        month = {September},
        }