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@article{183913,
        author = {DR TUSHAAR KANTI ACHARJEE},
        title = {MEDIA STRATEGIES TOWARDS BIODIVERSITY CONSERVATION: AN OVERVIEW},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {3},
        pages = {3689-3693},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=183913},
        abstract = {Media including newspapers of different languages, and televisions play a crucial role in lifting the public’s understanding regarding benefits, challenges, trends, and policy actions on biodiversity conservation. Educating people about the importance of the environment and biodiversity is the need of the hour. Although environmental awareness courses have been introduced in schools and colleges, and various activities are conducted by biodiversity conservation institutes at national and international levels—including seminars, conferences, and symposia—these measures are still inadequate. In today’s world, the media—including print, electronic, and social media—has a powerful influence on society, reaching a vast global audience. Therefore, the media plays a vital role in raising awareness about the importance of biodiversity and environmental conservation. This paper provides a comprehensive insight into the various media approaches through which the public can be reached and made aware of the importance of biodiversity.},
        keywords = {Media, Biodiversity, conservation, strategies},
        month = {August},
        }