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@article{183969,
        author = {Dr PINKI RANI DEI},
        title = {A COMPREHENSIVE ANALYSIS OF ONLINE SHOPPING HABITS, SPECIFICALLY WITHIN THE GANJAM DISTRICT, PROVIDES VALUABLE INSIGHTS INTO CONSUMER PURCHASING BEHAVIORS AND PREFERENCES.},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {3},
        pages = {3766-3773},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=183969},
        abstract = {Our study aims to explore consumer purchasing behavior when buying online, understand their perceptions of online shopping, and gauge their satisfaction levels. We focused on consumers in Ganjam District and used convenience sampling to select our sample. We collected primary data through questionnaires from 150 respondents. To analyze the data, we applied percentage analysis, chi-square tests, and weighted average methods. One key finding is that most respondents prefer paying by cash on delivery. Overall, we conclude that if online marketers prioritize raising awareness, branding, and providing convenient facilities, consumers' future buying behavior may improve. This could help online marketers boost sales and profitability in the area.},
        keywords = {Consumers, buying behavior, online shopping, Ganjam District.},
        month = {August},
        }