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@article{184301,
        author = {Sandhya K and Dr. S. S. Muruganandam},
        title = {AI DRIVEN PERSONALIZATION OF MOTORS SALES THROUGH DIGITAL MARKETING},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {4},
        pages = {1138-1142},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=184301},
        abstract = {The swift evolution of artificial intelligence (AI) has transformed the paradigm of digital marketing, especially in the automobile sales sector. This paper identifies the revolutionary impact of AI-based personalization on customer engagement, marketing strategy optimization, and conversion rate improvement in motor vehicle sales. By tapping into machine learning algorithms, predictive analysis, and real-time processing, automobile firms are now able to provide highly personalized marketing material based on unique consumer behavior, inclinations, and buy intent. The research explores the use of AI features like recommendation algorithms, chatbots, and customer segmentation models on digital channels, suggesting their effects on user experience and choice-making. In addition, it also tackles issues of data privacy, transparency in algorithms, and complexity of implementation. The research indicates that AI-driven personalization not only optimizes the buyer's journey but also gives a competitive advantage in an over-saturated industry. This abstract seeks to share insights on how AI-driven digital marketing tactics are transforming motor sales' future.},
        keywords = {AI-driven personalization, Digital marketing, Automobile sales, Customer engagement, Predictive analytics.},
        month = {September},
        }