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@article{184381,
        author = {A.M. Narendra Kumar},
        title = {Andhra Pradesh Tourism},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {4},
        pages = {1396-1409},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=184381},
        abstract = {Tourism is an important economic activity that contributes to trade and growth in both urban and rural areas. Sustainable tourism is broadly defined as all types of tourism that are compatible with, or contribute to, sustainable development. Globally, tourism accounts for about 5% of direct GDP. Andhra Pradesh, with more than 600 tourist destinations, attracts one of the largest numbers of tourists in India. The state receives over 7 million visitors annually and is often referred to as the “Koh-I-Noor of India.” The Government of Andhra Pradesh aims to transform the state into an eco-friendly tourism hub while ensuring that the benefits of tourism reach all citizens, particularly those in rural areas. Tourism also plays a crucial role as a foreign exchange earner for the country. In 2022, foreign exchange earnings (FEEs) from tourism amounted to US $17.611 billion. The number of Foreign Tourist Arrivals (FTAs) in India during 2022 increased to 6.44 million. Domestic tourism has shown remarkable growth as well: in 2022, India recorded 1,731.01 million domestic tourist visits, an increase of 155.45% compared to 677.63 million in 2021. Similarly, foreign tourist visits rose by 714.26%, from 1.05 million in 2021 to 8.59 million in 2022.Andhra Pradesh retained the third position for the second consecutive year in terms of domestic tourist visits among the top 10 states in India, recording 192.72 million visits in 2023. Based on extensive secondary data, this paper proposes a framework of approaches to sustainable tourism adopted by the state of Andhra Pradesh as a tool for development. The framework includes the state’s tourism role, cultural and natural heritage (glory), administrative policies, planning, and strategic initiatives undertaken by the Department of Tourism, State Tourism Organization, and APTDC. It also highlights tourism types and the key challenges faced.},
        keywords = {Tourism, Destination, Tourism Policy, Sustainable Development.},
        month = {September},
        }