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@article{184493,
        author = {Abiya Jose},
        title = {Analysing the public responsiveness towards the Haritha Karma Sena program in Kerala},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {4},
        pages = {1643-1652},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=184493},
        abstract = {The Haritha Karma Sena initiative under the Haritha Kerala Mission is a community-led waste management program implemented in the state of Kerala, India. This study analyses public responsiveness towards the Haritha Karma Sena scheme with a focus on behavioral attitudes, willingness to pay, and perceptions of Kudumbashree members engaged in waste collection. Data was collected from approximately 100 respondents through online questionnaires and interviews. The findings reveal that while many households are supportive of the initiative, reluctance persists due to monthly charges, irregular collection, and differences in rural and urban waste practices. The study also highlights the importance of strengthening accountability mechanisms and enhancing awareness to improve participation. This research contributes to understanding community participation in decentralized waste management and provides policy recommendations for sustainable waste management models in India},
        keywords = {Environmental awareness, Haritha Karma Sena, Kerala, Kudumbashree, Public responsiveness, Waste management},
        month = {September},
        }