Copyright © 2025 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

@article{184614,
        author = {Dr. K. Suvarchala Rani and Ansh Narula and J Sai Umesh and Bonala Shailavi},
        title = {DIGITAL TRANSFORMATION AND STARTUP OPPORTUNITIES: DRIVERS, CHALLENGES, AND CASE INSIGHTS},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {4},
        pages = {1997-2004},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=184614},
        abstract = {Digital transformation is reshaping several industries and creating a promising landscape for innovative startups. The evolution in technology creates several unique opportunities for businesses across various fields and also helps them to address emerging market needs. However, with the advancement in areas like AI, Cloud Computing and data analytics startups can develop unique solutions and capture market share. Understanding digital transformation and startup opportunities is crucial for encouraging innovation and economic growth in today’s evolving landscape. Digital transformation empowers businesses to become more responsive towards changing customer demands and make the changes accordingly as per the trend. The paper analyzes the role of digital transformation in creating startup opportunities. It helps to investigate the potential of digital platforms in helping startups expand their market reach. This study adopts qualitative research approach and is based on secondary data collected from academic journals, NITI Aayog and startup India. This study helps upcoming startups understand how digital tools can make their journey smoother and more impactful. It shows how technologies like AI, cloud, and digital marketing can help them grow faster, reach more people, and work smarter. With these insights, startups can make better decisions and stay ahead in today’s fast-changing business world. It can be stated that by embracing digital technologies, these ventures can rapidly scale, efficiently operate and gain success in the evolving digital landscape.},
        keywords = {Digital transformation, Startups, Innovation, Market share, Artificial intelligence.},
        month = {September},
        }