Copyright © 2025 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

@article{184615,
        author = {Siddharth Jain and Dr. Giri Yogeshwari L.},
        title = {A Study On Buying Behaviour and Consumer Preferences Towards Residential Apartment with Special Reference to Kolhapur City},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {4},
        pages = {2078-2082},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=184615},
        abstract = {This study explores the buying behavior and consumer preferences regarding residential apartments in Kolhapur City. A structured questionnaire was administered to a sample of 147 prospective homebuyers, aiming to understand factors influencing purchase decisions, preferred apartment features, and demographic influences. The study reveals that location, price, and amenities are the top three determinants of consumer preference. The empirical data were analyzed using descriptive statistics, correlation analysis, and factor analysis. The findings contribute valuable insights for real estate developers, policymakers, and marketers seeking to align their offerings with consumer expectations in the Kolhapur residential property market.},
        keywords = {Buying Behaviour, Consumer Behaviour, Consumer Preferences, Empirical Study, Kolhapur City, Residential Apartments, Real Estate, Vastu Shastra.},
        month = {September},
        }