Copyright © 2026 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

@article{184793,
        author = {Dr.S.SELVARANI and Dr.K.Chitradevi},
        title = {Sustainability Challenges and Issues of Green Entrepreneurship in Tamil Nadu: A Structural Equation Modeling (SEM) Approach},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {4},
        pages = {3376-3382},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=184793},
        abstract = {Green entrepreneurship has emerged as a critical driver for achieving sustainable development in India. Tamil Nadu, being one of the pioneers in renewable energy, eco-friendly manufacturing, and waste management, provides a fertile ground for the growth of green ventures. However, entrepreneurs face multiple sustainability challenges and issues that limit growth. This study examines the barriers to green entrepreneurship in Tamil Nadu using a Structural Equation Modeling (SEM) approach. Data were collected from 200 green entrepreneurs across renewable energy, sustainable agriculture, biodegradable products, and waste management sectors. The SEM model identifies key challenge dimensions: Financial Barriers, Policy & Regulatory Support, Market Awareness, Technological Infrastructure, and Human Resource Constraints. Findings highlight that financial barriers and policy/regulatory uncertainties significantly hinder green entrepreneurship, while technological readiness and market demand positively influence sustainable business growth. Recommendations are provided to policymakers, investors, and entrepreneurs for overcoming these challenges.},
        keywords = {Sustainability, Green Entrepreneurship, Tamil Nadu, SEM, Policy Barriers, Renewable Energy},
        month = {September},
        }