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@article{184894,
        author = {Pramod Kumari and Dr. Aditi Gaur},
        title = {Digital Horizons in Hospitality: Strategic Governance for Alignment and Sustainable Value Creation},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {4},
        pages = {3812-3817},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=184894},
        abstract = {The hospitality industry is undergoing a profound transformation driven by rapid digitalisation, compelling organisations to adopt innovative strategies that enhance operational efficiency, customer engagement, and overall competitiveness. Digital technologies, such as Artificial Intelligence (AI), the Internet of Things (IoT), big data analytics, and cloud-based management systems, are revolutionizing the way hotels, resorts, and other hospitality enterprises operate. These technologies not only streamline processes and reduce operational costs but also enable highly personalized guest experiences, predictive service offerings, and real-time decision-making.
However, the adoption of digital transformation alone is insufficient to achieve long-term success; it requires strategic governance mechanisms that align technological initiatives with organizational objectives, ensuring that investments in digital tools deliver sustainable value. Strategic governance in the digital era involves designing frameworks that guide decision-making, define accountability structures, and monitor the integration of digital technologies into core business strategies. By establishing clear governance policies, hospitality organizations can ensure that digital initiatives are effectively implemented, risks are mitigated, and innovation is fostered in a controlled manner.
The paper highlights how digital transformation can support sustainable practices in hospitality, such as reducing energy consumption through smart systems, optimizing supply chains using data analytics, and implementing AI-driven tools to minimize waste while enhancing service quality. Additionally, it examines the challenges organizations face in integrating digital technologies, including resistance to change, limited resources, and cybersecurity threats, emphasizing the need for comprehensive strategic planning and continuous employee training.
Through a conceptual model, this study illustrates the interplay between digital capabilities, strategic governance, and sustainable value creation. The model emphasizes the alignment of digital strategies with organizational objectives, the establishment of robust governance frameworks, and the integration of sustainability principles into technology initiatives. By adopting an integrated approach, hospitality organisations can navigate the complexities of digital transformation, achieve operational excellence, enhance guest experiences, and create lasting value for all organizations.},
        keywords = {Digital Transformation, Hospitality Industry, Strategic Governance, AI and IoT, Sustainable Practices},
        month = {September},
        }