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@article{184965,
        author = {K.Mohan and Dr. S.M.Venkatachalam},
        title = {FACTORS INFLUENCING ONLINE PURCHASE BEHAVIOR OF APPAREL PRODUCTS AMONG WOMEN IN NAMAKKAL DISTRICT},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {4},
        pages = {4240-4247},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=184965},
        abstract = {Online shopping is pleasant more popular day by day with the increase in the usage of World Wide Web known as www. Understanding women’s need for online selling has become challenge for marketers. Particularly understanding the women’s attitudes towards online shopping, making development in the factors that influence women to shop online and working on factors that affect them to shop online will help dealers to gain the competitive edge over others. In this focus, the researcher has taken this research to examine the factors influencing online purchase behavior of apparel products among women in Namakkal District. This study sample size had covered 120 women respondents in the study area. A well-structured questionnaire has been developed and distributed among the selected women to collect their opinion towards factors influence online buying behavior on apparel products. The collected data were coded into tables and charts with the help of the statistical package SPSS 22.0. Also, statistical tools such as Percentage Analysis, Mean Score Analysis, Standard Deviation and Anova Analysis. The results observed that most of women belong to age group of 25-35 years, qualified college level and married.},
        keywords = {Online buying behavior, apparels, attitude and perception.},
        month = {September},
        }