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@article{185110,
        author = {Dr. M. L. Vasita and Manmohan Khorwal},
        title = {IMPACT OF CELEBRITY ENDORSEMENTS ON BRAND LOYALTY AMONG GARMENT CONSUMERS IN RAJASTHAN},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {5},
        pages = {81-86},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=185110},
        abstract = {},
        keywords = {},
        month = {September},
        }