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@article{185493,
        author = {Eva Saxena and Dr. B K Saxena},
        title = {Integration of CSR initiatives into business models of the IT Companies for enhanced profitability. (Case Studies: Tata Consultancy Services (TCS), Infosys, and Wipro)},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {5},
        pages = {1787-1793},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=185493},
        abstract = {This paper examines how Corporate Social Responsibility (CSR) can be systematically integrated into corporate business models to generate both social value and enhanced financial performance. Drawing on theoretical frameworks (notably Porter & Kramer’s Creating Shared Value) and empirical meta-analyses that link CSR to firm performance, the study uses a comparative case-study approach of three leading Indian IT firms-Tata Consultancy Services (TCS), Infosys, and Wipro, to illustrate practical pathways for embedding CSR in strategy, operations, talent management, and product/service innovation. 
The paper proposes a modular framework that managers can apply to align CSR with core value creation, and it concludes with measurable indicators and recommendations for governance and reporting to ensure CSR contributes to sustained profitability.},
        keywords = {},
        month = {October},
        }