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@article{185718,
        author = {R.NAGARAJ and Dr.S.M.Venkatachalam},
        title = {A STUDY ON SATISFACTION OF RETAILERS TOWARDS SOMANY AQUAWARE WITH SPECIAL REFERENCE TO SALEM DISTRICT},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {5},
        pages = {2608-2613},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=185718},
        abstract = {Retailers’ satisfaction is an important and significant thing to survive the business. Retailing and buying patterns of the consumers have changed considerably in the past few years. Tiles manufactures face challengers from retailers as well. Consequently, retailing has become a complex and interesting area and research on the perception of towards tiles products with special reference to Somany Aquaware is taken up to identify the factors that influence the retailers as well as customers and probe deep into the ramifications of their perception. In this study, the researcher has mainly focused on retailers’ satisfaction towards quality of Somany Aquaware in Salem district of Tamilnadu. For this purpose, 120 retailers have been selected by using simple random sampling method. The results are subdued into tables by using simple percentage analysis and chi-square analysis.},
        keywords = {Retailers, Satisfaction, Somany Aquaware. Ceramic Industry},
        month = {October},
        }