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@article{186405,
        author = {Tanya Anand and Akshay Kumar Satsangi},
        title = {Conversational Marketing and the Marketing Sector's Future: Examining New Developments and Technologies in the Sector},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {6},
        pages = {2614-2618},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=186405},
        abstract = {This research paper explores the emerging trends and technologies in the field future of marketing and their impact on the marketing strategies with key benefits including the impact on customer engagement and brand loyalty. After this, I have identified five essential aspects that are influencing the future of marketing through an extensive analysis of the review of literature: Artificial Intelligence (AI), Augmented Reality (AR) & Virtual Reality (VR), Voice Search, Personalized Chatbots Assistance and Influencer Marketing. Voice Search and chatbot assistance are becoming popular tools for any website which businesses need to enhance their product content for their platforms. Influencer marketing is also becoming trendier, with businesses employing data analytics and AI to find the most persuasive influencers for their target customers. Overall, this research paper elaborate that the future of marketing is all about emerging new technologies and trends to create highly personalized experiences for customers.},
        keywords = {Artificial Intelligence (AI), Augmented Reality (AR), Virtual Reality (VR), Voice Search & Chatbots Assistance, Personalized Experiences.},
        month = {November},
        }