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@article{186415,
        author = {Ms. Tanvi Nalawade and Ms. Amruta Muchhala},
        title = {Digital Transformation in Banking: A Comparative Study of Traditional and Online Banks in Developed Bharat},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {12},
        number = {no},
        pages = {1-9},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=186415},
        abstract = {India's banking sector has witnessed a remarkable digital transformation, fueled by government initiatives like Digital India and Aadhaar, rapid smartphone adoption, and escalating demand for online banking services. This paradigm shift has enabled banks to redefine customer experiences, enhance operational efficiency, and expand financial inclusion. This empirical study undertakes a comprehensive examination of the digital transformation in the banking sector, comparing traditional and online banks in developed regions of India. The research investigates customer preferences, digital banking adoption, and innovation.  The research is based on Secondary and primary data collected through well-structured Questionnaire. The findings indicate online banks excel in digital services, while traditional banks prioritize branch presence. Customer demographics, such as age and occupation, significantly influence digital banking adoption, with varying levels of acceptance and usage across different regional markets, resulting in distinct patterns of digital banking penetration.},
        keywords = {Digital Transformation, Banking Sector, Mobile Banking, Customer Preferences, Banking Innovation},
        month = {},
        }