Copyright © 2026 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

@article{186687,
        author = {Dr. E. Saranya and Mrs. A. Megala},
        title = {AN EMPIRICAL STUDY ON CONSUMER BEHAVIOUR TOWARDS ONLINE FOOD DELIVERY},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {6},
        pages = {2282-2288},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=186687},
        abstract = {Purpose- The paper was aimed to find consumer behaviour towards Online Food Delivery Platform – Zomato in reference to a Tier city. The study shows most liked feature of the platform and the consumers preference regarding its marketing strategy. There are many factors related to customer’s ordering behaviour- like price, packaging, peer service provider behaviour, platform design, versatility, offers etc. There is gradual shift in way people order food. The purpose of this research is to know what are factors that defines consumer’s behaviour towards food ordering and delivery platform of food industry.
Design/ Methodology/ Approach - Report is about a research article “consumer’s behaviour towards online food delivery app-Zomato in reference to Salem city” where the objectives of this research is to understand study towards consumer preferences for online food ordering service provided by Zomato and understand consumers with respect to various services offered by online food ordering and delivery platform – Zomato, and also identify the factors which influence the consumer decision to order food online. A survey method was conducted through a questionnaire. The tool used for analysis is simple percentage method. 
Research Implications - The research reveals that Zomato, an online food delivery app, is popular among Tier city residents, aged 40-55, due to its perceived power, ease of ordering, and quality of food. The app's popularity and satisfaction are significant factors.
Social Implications – This paper encourages people to consider the marketing strategies by the app and utilize accordingly.},
        keywords = {Consumer behaviour, Zomato- online food ordering platform, Food delivery platform, Online buying, Digital Payments, Hypothesis testing.},
        month = {November},
        }