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@article{186939,
        author = {Dr.C.Vadivel and R.Gowri},
        title = {INFLUENCE OF GOLD SUPREMACY ON INVESTORS IN ERODE DISTRICT},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {6},
        pages = {2594-2600},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=186939},
        abstract = {Investment is the act of allocating money or resources into assets with the expectation of earning future returns or profits. An investor is a person who commits money to various assets or ventures with the goal of gaining financial returns. Gold supremacy reflects investors’ strong preference for gold as a secure, stable, and prestigious asset, influencing their investment decisions through cultural, emotional, and economic factors. Gold continues to dominate as a preferred investment choice among investors in Erode District despite the availability of modern financial instruments. Many investors view gold as a symbol of safety, stability, and prestige rather than just an asset. In this juncture, this study aimed to examine influence of gold supremacy on investors in Erode district. This study adopted research design is descriptive method. This study utilized both primary and secondary sources. A structured questionnaire has been developed by the researchers and distributed among target population to collect the primary data of socio-economic profile and factors influence of gold supremacy on investors with the help of 5 points Likert’s scaling technique. The secondary data from published article, books, journals, internet sources, etc. are collected. This study has applied random sampling technique to prefer the sample size of 135 investors in the study area. The collected data have been entered and tabulated into MS-Excel software and analyzed by using the statistical techniques like percentage analysis, mean score, standard deviation and Chi-square test through SPSS 26.0 software. Also, this study has developed null hypothesis to examine the relationship between influence of gold supremacy on investors and selected independent variables. This study noticed that high level of influence of gold supremacy has been perceived by investors who belong to between 30–45 years of age group, male, invest in gold for status symbol, who prefer ornaments, coins and biscuits and prefer fresh gold to invest in Erode district.},
        keywords = {Gold Supremacy, Investment, Investor Perception, Financial Security, Wealth Creation, Cultural Value, Economic Stability, Investment Decision.},
        month = {November},
        }