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@article{186940,
        author = {Dr. Pinki Rani Dei},
        title = {THE KEY ISSUES AND CHALLENGES INVOLVED IN PRESERVING THE INTEGRITY OF SOCIAL MEDIA AND INFORMATION TECHNOLOGY},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {6},
        pages = {3369-3374},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=186940},
        abstract = {social media and IT are interconnected, with platforms relying on IT infrastructure. Social media includes web applications that transform communication and sharing within online communities. IT supports content creation, processing, storage, and distribution. Social media has transformed the way people interact, giving rise to new social and communication forms. Major platforms like Facebook, Twitter, Instagram, and LinkedIn depend on IT to operate and are vital globally, offering social, entertainment, and business opportunities. Advances in hardware, software, mobile technology, and internet access enable users to connect at any time, from anywhere. IT also drives the development of machine learning and data analytics, allowing platforms to deliver personalised content and ads.},
        keywords = {social media, Information Technology, Regulations, Self-regulation},
        month = {November},
        }