Copyright © 2026 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

@article{186946,
        author = {Dr. Preeti tamrakar and Dr. Durga dwivedi and Dr. Nidhi Patidar},
        title = {The Role of Social Media in Enhancing Customer Engagement and Sales: An Economic Analysis},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {6},
        pages = {2739-2742},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=186946},
        abstract = {In today's digital age, social media platforms have emerged as indispensable tools for businesses aiming to connect with their customers, foster brand loyalty, and boost sales. By harnessing the power of social media, businesses can access a vast and targeted audience, engage them in meaningful interactions, and ultimately convert them into loyal customers. This paper delves into the economic advantages of social media in enhancing customer engagement and sales, offering an analysis of the costs and benefits associated with its use.},
        keywords = {Digitalization, Social media,  marketing strategies.},
        month = {November},
        }