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@article{187135,
        author = {Dr FAISAL T and Lt Dr Sabu K Restham},
        title = {PERCEPTION AND ATTITUDE OF DOMESTIC KERALA STATE ELECTRICITY BOARD (KSEB) CUSTOMERS IN MALAPPURAM DISTRICT,KERALA},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {6},
        pages = {3555-3580},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=187135},
        abstract = {Solar energy has immense potential to provide clean and renewable electricity.The  useof solar panels and other technologies can harness the power of the sun and reduce reliance on fossil fuels, thus mitigating the negative impacts of climate change. However, the adoption of solar energy is dependent on the perception and attitude of individuals towards this technology. As the demand for electricity continues to escalate, understanding the mindset of consumers becomes imperative for the successful integration and adoption of solar energy initiatives Malappuram, situated in the southern part of India, is known for its rich cultural heritage and diverse demographic. Like many regions worldwide, it grapples with the dual challengeofmeetinggrowingenergydemandswhilemitigatingtheenvironmentalimpact.},
        keywords = {—Solar energy, solar panels.},
        month = {November},
        }