Copyright © 2026 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

@article{187165,
        author = {Ranjana N and Anuradha S and Dr. Jothipriya B and Dr Annapoorni.H},
        title = {The Effects of Social media on Aesthetic Dentistry: A Survey-Based Study},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {6},
        pages = {4746-4754},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=187165},
        abstract = {Aim:This study aims to evaluate how digital platform shapes public perception, motivation and behavioural inclination toward seeking aesthetic dental procedures.
Materials and Methods:A structured questionnaire was distributed to 100 participants, collecting data on demographics, digital platform usage, attitudes toward aesthetic dentistry, and the influence of online content on dental treatment decisions. Responses were analysed using descriptive statistics and visualized through pie and bar charts.
Results:Digital platforms are widely used among respondents, with 87% accessing it multiple times daily. While 81% reported some change in perception toward aesthetic dentistry due to social networking, only 16% felt directly influenced to seek treatment. Most participants were motivated by personal appearance, and a majority remained sceptical about the trustworthiness of social networking dental advertisements. Only a small fraction underwent aesthetic dental procedures as a result of Internet community influence.
Conclusion: Digital platform increases awareness and shapes perceptions of aesthetic dentistry but has limited direct impact on treatment decisions. Dental professionals should address misconceptions and manage expectations arising from social web exposure.},
        keywords = {},
        month = {November},
        }