Digital Empowerment Strategies for Rural Women's Entrepreneurship in India

  • Unique Paper ID: 187773
  • PageNo: 6524-6530
  • Abstract:
  • Rural women's entrepreneurship in India has emerged as a critical driver of economic development, yet it remains constrained by socio-cultural norms and limited access to resources. Recent initiatives, such as the National Rural Livelihood Mission (NRLM) and various government schemes, have sought to empower these women through skill development and financial inclusion, particularly in sectors like handicrafts and agriculture. This paper explores the significance of digital empowerment as a transformative tool for rural women entrepreneurs, enhancing their access to information, markets, and resources. The study employs a mixed-methods approach, combining quantitative surveys and qualitative interviews to assess the challenges faced by rural women, including economic, social, technological, and regulatory barriers. Furthermore, it examines existing digital empowerment strategies, such as digital literacy programs and e-commerce platforms, which have proven effective in bridging the digital divide. Case studies of successful initiatives highlight best practices and underscore the importance of community involvement and ongoing support. The findings indicate that fostering digital empowerment not only enhances women's entrepreneurial capabilities but also contributes to broader socio-economic development and gender equality in rural India. Ultimately, this research advocates for targeted policies and inclusive strategies that address the unique challenges faced by rural women entrepreneurs, ensuring their full participation in the digital economy and sustainable growth.

Copyright & License

Copyright © 2026 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

BibTeX

@article{187773,
        author = {Dr. Shweta Katti},
        title = {Digital Empowerment Strategies for Rural Women's Entrepreneurship in India},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {6},
        pages = {6524-6530},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=187773},
        abstract = {Rural women's entrepreneurship in India has emerged as a critical driver of economic development, yet it remains constrained by socio-cultural norms and limited access to resources. Recent initiatives, such as the National Rural Livelihood Mission (NRLM) and various government schemes, have sought to empower these women through skill development and financial inclusion, particularly in sectors like handicrafts and agriculture. This paper explores the significance of digital empowerment as a transformative tool for rural women entrepreneurs, enhancing their access to information, markets, and resources. The study employs a mixed-methods approach, combining quantitative surveys and qualitative interviews to assess the challenges faced by rural women, including economic, social, technological, and regulatory barriers. Furthermore, it examines existing digital empowerment strategies, such as digital literacy programs and e-commerce platforms, which have proven effective in bridging the digital divide. Case studies of successful initiatives highlight best practices and underscore the importance of community involvement and ongoing support. The findings indicate that fostering digital empowerment not only enhances women's entrepreneurial capabilities but also contributes to broader socio-economic development and gender equality in rural India. Ultimately, this research advocates for targeted policies and inclusive strategies that address the unique challenges faced by rural women entrepreneurs, ensuring their full participation in the digital economy and sustainable growth.},
        keywords = {},
        month = {November},
        }

Cite This Article

Katti, D. S. (2025). Digital Empowerment Strategies for Rural Women's Entrepreneurship in India. International Journal of Innovative Research in Technology (IJIRT), 12(6), 6524–6530.

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