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@article{188570,
        author = {Dr. C. Kala},
        title = {A study on factors influencing Purchase Behaviour in Organic food products with sepcial reference to Chennai City},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {7},
        pages = {2642-2645},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=188570},
        abstract = {Today's environment has created an alarming environmental concern for human population. Customers are more aware about health issues and hence they give more importance to organic food products. This study analyzes the different factors that motivate the purchase decision of customers towards organic products. As consumer are more health conscious after COVID situation, they purchase more of organic products to increase their immunity power. The structured questionnaire was distributed to a sample of  283 consumers in Chennai city and identified about the demand for organic products.},
        keywords = {Environmental Concern, Organic food products, Purchase decision, Demand.},
        month = {December},
        }