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@article{188599,
        author = {YUVAN SHANKAR K and ARJUN K},
        title = {HOSPITALITY STUDY},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {7},
        pages = {2729-2731},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=188599},
        abstract = {This study explores how hotels and restaurants are transforming the way they operate by embracing new technologies, digital tools, and modern marketing methods. Through interviews with hotel managers, insights from online travel platforms, and a review of existing research, the study shows how even traditional hospitality establishments—especially those in smaller Tier-3 cities—are shifting toward online systems, web portals, and technology-driven operations. At the same time, managers continue to face challenges while adopting and integrating these innovations. Globally, research shows a growing interest in financial and service innovation, collaborative networks, employee creativity, and the influence of corporate social responsibility on workplace engagement. Overall, the findings confirm that innovation is no longer optional—it is essential for hospitality businesses that want to grow, stay competitive, and meet the expectations of modern travelers. The study offers valuable insights for practitioners, researchers, and policymakers looking to strengthen the sector.},
        keywords = {},
        month = {December},
        }