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@article{189139,
        author = {Mrs. Varsha Vikas Binage},
        title = {Code-Switching in Multilingual Societies: A Linguistic and Cultural Analysis},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {7},
        pages = {4923-4926},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=189139},
        abstract = {In multilingual societies, code-switching—the practice of alternating between two or more languages within a conversation—plays a crucial role in communication. It serves as a linguistic strategy for expressing identity, social belonging, and contextual appropriateness. This paper explores the phenomenon of code-switching from both linguistic and cultural perspectives, analysing its functions, types, and sociolinguistic implications. It examines the motivations behind code-switching, including pragmatic needs, emotional expression, and discourse strategies. Furthermore, the paper discusses the role of code-switching in education, media, and digital communication, highlighting its significance in shaping contemporary linguistic landscapes. By providing real-world examples from diverse multilingual societies, this study aims to contribute to a broader understanding of code-switching as an adaptive and dynamic linguistic phenomenon.},
        keywords = {Code-switching, multilingualism, sociolinguistics, language identity, bilingualism, digital communication, education, discourse strategies.},
        month = {December},
        }