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@article{189198,
        author = {Dr.Prakash S Alalageri},
        title = {The Architecture, Economics, and Strategic Future of India’s Quick Commerce Revolution},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {7},
        pages = {6433-6436},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=189198},
        abstract = {Quick Commerce (QC) is reshaping India’s retail landscape through its promise of delivering groceries and daily essentials within 10–30 minutes. This paper integrates multiple analyses to present a unified assessment of the QC ecosystem. It explores the emergence and operational foundations of dark stores, the rapid growth of QC in India, the consumer behavior patterns that fuel this expansion, the competitive strategies of leading platforms, and the strategic role QC now plays for consumer brands. The analysis reveals that hyperlocal dark stores serve as the engine of instant delivery, while the broader market has evolved into an oligopoly driven by high execution capabilities and economies of scale. Although QC faces operational and financial challenges, it is rapidly transitioning into a broader instant e-commerce model that is poised to permanently reshape India’s retail value chain.},
        keywords = {},
        month = {December},
        }