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@article{189249,
        author = {Dr C VADIVEL and R GOWRI},
        title = {A Study on Factors Influencing Gold Jewelry Investment Intention of Individual Investors in Erode District},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {7},
        pages = {5284-5290},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=189249},
        abstract = {The purpose of this study is to examine the investment intention of individual investors in gold jewelry. The study considered 100 investors in Erode district. Simple random sampling is used to select sample; descriptive research is adopted. The study seeks solution for investor motivation in gold, factors influencing gold investment intention and preference on gold. The Friedman chi-square test is utilized to assess the intensity of investor preference in gold jewelry. The null hypothesis states that the rank of customer preference variables does not differ significantly from the expected value. Factor analysis reveals multiple factors that collectively account for a significant portion of the variance in investment intention. These factors shed light on the underlying drivers behind investors' decisions in this domain. The chi-square test provides insights into the intensity of investor preferences for gold jewelry investment. It is concluded that factors other than those considered in the analysis may play a more substantial role in shaping investors' decisions. The findings can assist policymakers, market participants, and researchers in developing targeted strategies and gaining insights into investor behavior in this specific investment avenue.},
        keywords = {Gold Jewelry, Investment Intention, Individual Investors, Preference, Motivation},
        month = {December},
        }