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@article{189388,
        author = {Dr.R.Gnanasakthi},
        title = {A Study in the Erode District on consumer Preference for Tamil Traditional Gold ornaments},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {7},
        pages = {6205-6210},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=189388},
        abstract = {By clearly demonstrating correlations for optimizing customer purchasing behaviour, this study offers a fresh strategy for managing and mitigating traditional gold enterprises in the study area. The study's goal is to determine how people feel about traditional gold decorations in terms of quality, cost, and dependability, as well as their preferences, level of satisfaction, and commitment to their merchandise. 200 customers were surveyed, and the survey data were evaluated using chi-square analysis, descriptive and exploratory research, and simple percentage analysis. The study found that Consumers prefer Traditional gold ornaments because they have faith and trust in them. The study contains only Erode City, and Diamond and Platinum buyers are not covered in the study.},
        keywords = {Consumer Preferences, Consumer Buying Behaviour, and Satisfaction, Traditional Gold Ornaments.},
        month = {December},
        }