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@article{189519,
        author = {Mrs. Sharmeen Fatma and Prof. Erum F. Usmani},
        title = {Rural Society in Transition: The Role of Communication and Transportation Technologies},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {7},
        pages = {6874-6881},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=189519},
        abstract = {Since time immemorial, Indian rural society has been a symbol of simplicity. The residents of the village have an intimate relationship with other residents. However, in the twentieth century, there was a rapid technological change. These technological changes have brought about rapid change in rural social structures. The advent of modern means of transportation and communication, particularly the widespread use of smartphones and access to the internet, has influenced rural life, economy, and social relationships. The lifestyle gap between rural and urban communities has narrowed, leading to trends of acculturation, conflicts, and changes in social structures. From agriculture to kinship patterns, the adoption of technology has connected rural society to the global network andpropelled it toward a modern lifestyle. This study presents an analysis of the social, economic, and cultural aspects of this transformation. A sample of 20 female respondents, 10 Hindu and 10 muslim from village Yusufpur Gram Sabha Purkhas Kaushambi district in Uttar Pradesh was selected for the study. Primary data was gathered through observations, interviews, and narratives from the rural area. Findings reveal that rural social structures have changed with the advent of transportation and smartphones. The close-knit fabric of the village no longer acts as a safety valve. As people's sharing and caring attitudes have diminished.},
        keywords = {Rural society, linear transformation, technology, communication, transportation, social structure, acculturation, smartphone, rural-urban convergence, social relationships.},
        month = {December},
        }