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@article{189636,
        author = {Smt. Earamma J},
        title = {E-COMMERCE IN INDIA – OPPORTUNITIES AND CHALLENGES},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {7},
        pages = {8067-8072},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=189636},
        abstract = {E-Commerce is a paradigm shift influencing both marketers and customers. E-Commerce is more than just another way to boost the existing business practices. It is leading a complete change in traditional way of doing business. This significant change in business model is witnessing a tremendous growth around the globe and India is not an exception. A massive internet penetration has added a growth of E-Commerce and more particularly start-ups have been increasingly using this option as a differentiating business model. Rural people are increasingly shopping online, which is another development. The expansion of digital literacy initiatives and internet connectivity has made it possible for rural customers to visit E-Commerce sites and make purchase of goods and services. Businesses have a fantastic potential to grow their clientele and boost revenue. The present research  is undertaken to study basic concepts of E-Commerce such as meaning and types of E-Commerce, facilitators of E-Commerce such as internet, payment gateways, Analytics, social media, autonomous vehicles,  growth of E-Commerce sales revenue from E-Commerce, market size of E-Commerce, opportunities for E-Commerce such as global coverage, virtual business, lower search cost, round the clock services, economic efficiency and challenges for E-Commerce such as logistics issues, trust issues, preference to cash on delivery, tax structure, privacy etc. The data is collected mainly from secondary sources such as journals, websites, books and magazines.},
        keywords = {E-Commerce, goods and services, internet, opportunities, business},
        month = {December},
        }