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@article{189894,
        author = {Yashodhara Pattanaik},
        title = {THE NON-CONVENTIONAL TRADEMARKS AND THEIR REGISTRATION CHALLENGES},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {8},
        pages = {4715-4720},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=189894},
        abstract = {Non-Conventional Trademarks are no ordinary types of marks; they challenge the IPR world with their presence and are redefining the definition of trademark. Found in various forms such as smell, shape, color, sound and dimension, the general public seems to love these kind of marks more that the conventional ones. However, despite their unique and public engaging approach, they bring forth plethora of challenges for registration. In this study we shall understand about these new kinds of marks and their registration capabilities; and even though they scream difficulty they are indeed interesting and seem to be promising that they’ll be the new age marks, the trend setter.},
        keywords = {},
        month = {January},
        }