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@article{189918,
        author = {Kanishka Sakshi and Kanishka Sakshi},
        title = {Competition Concerns in E-commerce Platforms: The Case of Amazon and Flipkart in India},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {8},
        pages = {5100-5112},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=189918},
        abstract = {The rapid rise in the scale of e-commerce site has transformed the retail landscape in India with Amazon and Flipkart playing a central role as digital brokers. Although these platforms have helped to expand the market, provide a greater level of consumer choice, and create more efficient logistical operations, the accruing concentration of economic power has led to complicated competition law issues. The paper provides a critical analysis of the competition issues, based on the behavior of the Amazon and Flipkart in India, in which there are self-preferencing, exclusive ties, deep discounting, platform data leverage, and algorithmic pricing and visibility influencing the competitive landscape. Based on the research and mandate of Competition Commission of India (CCI) and judicial precedents, and the foreign direct investment (FDI) regulatory framework in India, the paper analyzes the applicability of Competition Act, 2002 to digital marketplace models. The analysis puts Indian enforcement in the wider global antitrust discussion about digital platforms, which highlights the weakness of the conventional ex-post competition law mechanisms to deal with network effects and data asymmetry-related market distortions. The paper advocates measured transition to ex-ante regulatory intervention, greater digital market regulation, and industry-leading competition standards to maintain competitive neutrality, stimulate innovation, and consumer welfare in the changing Indian e-commerce economy.},
        keywords = {E-commerce Platforms; Competition Law; Amazon; Flipkart; Abuse of Dominance; Digital Markets; Competition Commission of India; Platform Economy},
        month = {January},
        }