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@article{189923,
        author = {Sudheesh T V and Dr. Princy Francis},
        title = {A Study on Students’ Awareness and Risk-Return Perception towards Investments in the Stock Market},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {8},
        pages = {2205-2211},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=189923},
        abstract = {This study explores students’ perceptions of risk and return in stock market investments in India. Using a descriptive design, data were collected from 100 students representing varied academic backgrounds. Analytical tools such as percentage analysis, chi-square tests, correlation and mean scoring were applied. Results indicate that students possess moderate awareness but perceive the stock market as risky even while expecting moderate to high returns. A strong association was found between sources of funds, market familiarity and investment behaviour. Correlation results showed that higher risk tolerance is positively linked to equity preference. The study highlights the need for enhanced financial literacy and targeted investment education to cultivate informed participation among young investors.},
        keywords = {Risk Perception, Return Perception, Stock Market, Financial Literacy},
        month = {January},
        }