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@article{190027,
        author = {Mrs.S.Dharani and Dr. Radhika R},
        title = {Digital Recruitment Advancements in Chennai: Assessing AI, People Analytics, and Agile HRM in Hiring Processes},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {8},
        pages = {3477-3482},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=190027},
        abstract = {The digital transformation of Human Resource Management (HRM) has accelerated the adoption of Artificial Intelligence (AI), People Analytics, and Agile HRM in recruitment. This study investigates the perceptions of 102 HR professionals regarding the effectiveness, adoption, and challenges of these emerging technologies. Using a descriptive research design and a 5-point Likert scale questionnaire, the analysis employed descriptive statistics and Chi-square tests.
The findings reveal that AI significantly improves hiring speed and accuracy, while People Analytics enhances data-driven decision-making, though its usage varies across HR roles. Agile HRM is recognized for strengthening flexibility and responsiveness in recruitment. Despite the advantages of technology-enabled hiring, challenges such as limited skills, cost, data privacy issues, and technical complexities persist. The study underscores the growing relevance of integrated HR technologies and highlights the need for improved organizational readiness and ethical governance.},
        keywords = {Artificial Intelligence, People Analytics, Agile HRM, Recruitment, HR Technology, Data-Driven Hiring, Digital HR.},
        month = {January},
        }