Copyright © 2026 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

@article{190229,
        author = {Archana Prasad},
        title = {Sustainable Fashion Practices Among Generation Z: The Role of Thrifting and Upcycling in Reshaping Consumer Culture},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {8},
        pages = {877-881},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=190229},
        abstract = {The fashion industry has increasingly drawn global attention due to its high environmental impact, intensive resource consumption, and persistent ethical concerns linked to fast fashion practices. As a response to these challenges, sustainable fashion has emerged as an alternative approach that prioritizes environmental stewardship, ethical production processes, and responsible consumption. This study examines the role of Generation Z in advancing sustainable fashion through practices such as thrifting and upcycling. Adopting a qualitative, literature-based research approach, the paper explores how Gen Z’s environmental awareness, digital engagement, and value-oriented consumption patterns are influencing contemporary fashion culture. The findings suggest that thrifting and upcycling play a significant role in reducing textile waste, conserving resources, and supporting circular fashion models. The study concludes that Generation Z is instrumental in redefining fashion consumption by integrating sustainability, creativity, and social responsibility into everyday clothing practices.},
        keywords = {Sustainable Fashion, Generation Z, Thrifting, Upcycling, Circular Economy, Ethical Consumption, Fast Fashion},
        month = {January},
        }