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@article{190476,
        author = {Chitraiselvi S and Dr.G.Indhumathi},
        title = {E-BANKING INNOVATIONS FOR GREEN AND SUSTAINABLE FINANCIAL SYSTEM AT THENI DISTRICT},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {8},
        pages = {864-869},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=190476},
        abstract = {In recent years, the banking sector has undergone a digital transformation that has significantly influenced both financial inclusion and environmental sustainability. This study entitled “E-Banking Innovations for Green and Sustainable Financial System in the Theni District” aims to examine how electronic banking services contribute to promoting green finance and environmentally responsible banking practices among customers and financial institutions in the region. The research focuses on identifying the key e-banking innovations such as online banking, mobile banking, digital payments, and paperless transactions that support the reduction of carbon footprints and enhance sustainable financial operations. Primary data were collected from customers and employees of commercial banks in Theni District through structured questionnaires. The findings reveal that e-banking services have not only improved operational efficiency and customer convenience but have also minimized paper usage, reduced energy consumption, and encouraged eco-friendly financial behavior. Moreover, customer awareness and positive attitudes toward digital transactions were found to be crucial in achieving a sustainable banking environment. The study concludes that the integration of innovative e-banking technologies can serve as an effective driver for promoting green finance and achieving sustainability goals in the banking sector.},
        keywords = {E-Banking, Green Finance, Sustainable Banking, Digital Innovation, The Environmental Sustainability.},
        month = {December},
        }